明星资讯腾讯娱乐2019年12月14日 06:36:06

“电子菜单”进餐馆 节约成本刺激消费Restaurants in Europe, the ed States and Japan are testing technology to let diners order their food direct from a screen at their table instead of depending on a fellow human being to note their choice -- sometimes grumpily or erroneously.Besides cutting costs, companies that sell the "e-" argue the bytes-for-bites approach has a novelty value that can lure younger customers, and boost revenues as tantalizing photographs of succulent steaks and gooey desserts tempt diners to order more.In Israel, privately owned start-up Conceptic has aly installed e-Menu technology in sushi bars, pubs and family restaurants. The system is based on touch-screens aly used in self-service canteens or for ticketing in airports and cinemas."It's about impulse-buying," said Adi Chitayat, Conceptic's chief executive. "If a person starts looking at pictures of chocolate cake, the chances are he'll order it."The firm has also supplied its systems to restaurants in France, South Africa and Belgium.Frame, a trendy sushi restaurant in Tel Aviv which has installed the system, said sales on tables with the e-Menu have increased by about 11 percent. Customers often call ahead to reserve spots equipped with the screens, manager Natalie Edry told reporters.At one of the e-Menu tables, information technology worker Gil Uriel and his young family were enthusiastic as they checked out pictures of the dishes on offer and squabbled over desserts."It's more visual," said Uriel. "We can still choose, we can still argue -- but it's much easier when you can all see it." 欧洲、美国和日本的一些餐馆目前正在试用一种可让顾客直接通过餐桌上的屏幕点餐的技术,这项新技术取代了务员点餐——务态度不好或忙中出错的情况也可以避免了。推广这项“电子菜单”技术的公司称,这种新潮的电子点餐法除了可以节约成本外,还能吸引年轻顾客,而且牛排和甜点等各种美味佳肴的图片能“引诱”顾客消费,从而增加餐馆的收益。新成立的以色列“新概念”私人公司推出的这套“电子菜单”系统目前已在寿司店、酒吧和家庭餐馆中使用。该系统使用的是触摸屏,这种屏幕在自助餐厅和机场、影院的自动售票机上可以见到。新概念公司的执行总裁阿迪#8226;齐塔亚特说:“这会引起顾客‘冲动消费’。如果顾客看到了巧克力蛋糕的图片,很有可能会点它。”目前,该公司已将这一系统推广到了法国、南美和比利时的餐馆。以色列特拉维夫的一家名叫Frame的流行寿司店安装了这一系统。据其介绍,安装了电子菜单的餐桌收益增长了约11%。餐厅老板娜塔莉#8226;艾德里在接受记者采访时说,顾客们常打电话提前预定安装有电子点餐屏的桌子。在其中一张电子点餐桌上,年轻的IT工程师吉尔#8226;乌力尔正与家人一起兴致勃勃地浏览菜肴的图片、讨论点哪些甜品。乌力尔说:“这种点餐方式更加直观。我们仍然可以挑选、讨论——但同时可以看见所有菜肴的图片,这就好办多了。” /200803/31198

I studied psychology as a subsidiary to my politics degree at university. In the mid-1970s, psychology was the media studies of its day — fashionable but usually chosen because it was easy, and most of the stuff we were taught was frictionless. There was not a lot to get to grips with.我大学时主修政治,辅修心理学。上世纪70年代中期的心理学就像现在的媒体学:时髦,但选修这门课通常是因为学起来容易,而且我们学的绝大部分东西都毫无难度,没多少东西要认真对待的。One lecture, however, has stayed with me. It was about ergonomics, the science of designing machines, systems and processes that are efficient and comfortable to use. It was the heyday of awful design and I was so taken with the thought of a job in which you could spend your time improving things, I flirted briefly with the idea of becoming an ergonomist.但有个讲座给我留下了深刻印象,那就是人体工程学。这是一门研究如何恰当设计机器、系统和流程,使其用起来更高效更舒适的学科。当时是烂设计横行的年代,我对你可以投入时间去改良事物的职业如此神往,以至于一度想成为一名人体工程学专家。It did not happen, and I have never knowingly met one. But I get the sense — ergonomists will doubtless send me user-friendly emails to confirm or deny this — that ergonomists are not rock stars of modern industrial enterprise.那没能成为现实,我也从没遇到一位人体工程学专家。但我能感觉到,人体工程学专家不是现代工业企业的摇滚明星。(他们肯定会给我发送深入浅出的邮件来实或否认这一点。)In kitchen appliances especially, the ergonomist’s voice is ignored — at least if the absurd counterintuitiveness of so many products is any guide.尤其是在厨房电器上,人体工程学专家的声音被忽视了——至少从如此多奇葩的反直观产品来看是这样。A friend who knows Heston Blumenthal has just adopted a microwave which, he told me, the British chef and restaurateur was not using at home because it was “too complicated”. That must be one complicated microwave.一位认识赫斯顿.布鲁门塔尔(Heston Blumenthal)的朋友刚刚采用了一台微波炉,他跟我说,这位英国大厨和餐馆老板在自己家里不用,因为它“太复杂”了。那肯定是一台非常复杂的微波炉。For simplicity and ergonomic bliss, the most perfect mechanism for controlling levels has to be the old-fashioned rotary knob. I say old-fashioned because knobs — volume controls you turn, tuning knobs, treble and bass controls, brightness on a television, all of them — have almost disappeared over the past 20 years.就简洁和符合人体工程学而言,控制水平的最完美机械装置当属老式旋钮。我说老式是因为旋钮在过去20年几乎完全消失了,比如音量旋钮、调谐旋钮、高低音控制旋钮、电视亮度旋钮,诸如此类。In the mid 1990s they were supplanted by buttons with left, right, up and down arrows on them, by which you “incrementally” (some might say jumpily) increased or decreased a level. They needed a display to show you what your hand and ear, in a wholly intuitive neurological combo, had previously told you.20世纪90年代中期,旋钮被上下左右箭头按钮取代,让你可以“逐步地”(有些人或许会说“跳跃地”)调高或调低一级。这种按钮需要一个显示器来向你展示的东西,过去你的手和耳朵(两者构成一个完全直观的神经系统组合)可以告诉你。Knobs fell into demise for understandable reasons. Behind the volume and tone, knobs in the pre-digital age were potentiometers — mechanically variable resistances, which as you turned them provided a smooth, analogue change in the energy reaching the amplifier.出于可以理解的原因,旋钮遭到淘汰。在数字化之前的时代,控制音量音调的旋钮是电位器,即机械可变电阻,当你转动它们时,可以平稳、相应地改变输出到扩音器的电量。Tuning was done with a variable capacitor, also wholly mechanical — a stack of fins that intermeshed in concert with your knob-turning to change the capacitance, which, in combination with a tight coil of wire, determined the frequency you heard.完成调谐的是一个可变电容器,它也是全机械的,由一叠相互啮合的翅片构成。当你转动旋钮时,可变电容器改变电容,配合一个紧密缠绕的线圈,可以决定你收听到的频率。Both components could be miniaturised. Old transistor radios had tiny versions of each. But when devices began to be run by software, “pots” and variable capacitors became redundant. Level changes and tuning could be done “solid state” — meaning without mechanical parts, which was cheaper for manufacturers and looked futuristic.这两个部件都可以小型化,老式晶体管收音机就有微型音量旋钮和调谐旋钮。但当电子设备开始通过软件运行时,电位器和可变电容器变得多余。水平变化和调谐能够在“固态”下实现,意思就是没有机械部件,这对制造商来说更加便宜,看上去还有未来感。The downside was that the new forms of software control were horrible to use — fiddly, slow and imprecise. Car radios, where all-button controls were enthusiastically adopted, were dangerous because they required you to take your eyes off the road to squint at the display.缺点是软件控制这种新方式并不好用,繁琐、缓慢且不精确。积极采用全按钮控制的汽车收音机带来危险,因为它们要求你把目光从道路上收回,眯着眼去看显示屏。Almost overnight, anything with a volume control — the older and ergonomically superior choice — came to be seen as retro and quirky.几乎一夜之间,任何有音量控制——老式、从人体工程学上说更加优越的选择——的产品,都被看成复古和怪异。In 1999, Tom DeVesto, a Boston audio engineer, had the idea of building a radio with no controls other than volume, tuning knobs and simple dials.1999年,波士顿音频工程师汤姆.德维斯特(Tom DeVesto)想做出一个只有音量、调谐旋钮和简单调谐度盘的收音机。“They’re nicer to use,” he says. “Other people might like holding buttons down, but to me the intuitive way to control things was to turn a knob. There was no need to reinvent the wheel.”他说:“它们用起来更顺手。其他人可能喜欢按下按钮,但对我来说,旋转旋钮才是更直观的控制方式。没必要重新发明车轮。”But when he started showing his Tivoli One radio to stores, retail buyers in the US did not get it. “I still remember one shaking his head. He said, ‘You have to have a dial, a display, that lights up, with all kinds of levels on it.’”但当他开始向商家展示他的Tivoli One收音机时,美国的零售买家们并不买账。“我还记得其中一个人摇着头说,你必须有一个调谐度盘,一个显示器,能亮起来的,上面能看到一级一级的。”Mr DeVesto says his Tivoli radios went on to sell more than 10m units globally, usually in the nicer, John Lewis-type stores. Como Audio, a radio company he founded this year, also majors on knobs — even if today, with old-style components having almost disappeared, the knobs synthesise mechanical controls.德维斯特说,他的Tivoli收音机后来在全球售出超过1000万台,通常是在约翰.刘易斯(John Lewis,英国百货商店——译者注)这类较高档的商店。今年他创建了Como Audio,这家收音机公司仍主打旋钮。即使当今老式组件几乎已消失,但可以用旋钮来合成机械控制。“You have to work today to give it some feeling that turning the knob is doing something, when all it’s really doing is sending zeroes and ones to the computer,” says Mr DeVesto.德维斯特说:“如今你得想办法,让转动旋钮的人得到一些反馈,即便其真正用途是向计算机发送一堆0和1。”Knobs still feature on some expensive HiFi equipment and recording engineers’ control panels, but other attempts to reintroduce the joy of the knob to a younger generation have, sadly, not been very successful.旋钮仍出现在一些昂贵的高保真音响设备和录音工程师的控制面板上,但是很可惜,将旋钮之乐趣重新介绍给年轻一代的其他尝试不怎么成功。Marshall, the British guitar amplifier-maker, launched a mobile phone last year called the London, which had a thumb-wheel control knob that it called a “scroll wheel”. The phone is still available but it is not one you often see in use.英国吉他音箱制造商Marshall去年推出一款手机,名为“London”,该手机有一个被称作“滚轮”的拇指旋轮控制旋钮。市面上仍能看到这款手机,但你不常见到人们使用它。LG had even less of a breakthrough in 2013 when it brought out a 32-inch LED television, the Classic, with old-school on/off, channel change and volume knobs. You can still get them, but the Classic did not precipitate a rush back to knobs.LG在2013年推出了32英寸LED电视“Classic”,设有老式的开关、频道调节和音量旋钮,该产品甚至更谈不上突破。Classic现在仍能买到,但它没有带来旋钮的回归。A shame. Knobs you turn (and, while we are at it, big, chunky buttons you press) are not some atavistic relic, but an ergonomic advance — albeit a nostalgic one. In a perfect technological world, they would be the next big thing, not a throwback.太可惜了。你转动的旋钮(既然说到这里,还有我们现在使用的胖乎乎的大按钮)并不是什么返祖余孽,而是人体工程学的一大进步——尽管带有怀旧情怀。在一个完美的技术世界里,它们将成为下一款轰动产品,而不是个复古玩意儿。 /201612/485394



  打呵欠有助于醒脑Latest research shows that yawning helps in keeping the brain cool, contradicting the popular belief that yawning promotes sleep and is a sign of tiredness.Yawning involves opening the mouth involuntarily while taking a long, deep breath of air. It is commonly believed that people yawn as a result of drowsiness or weariness because they need oxygen.However, researchers at the University of Albany in New York said their experiments on 44 students showed that drawing in air helps cool the brain and helps it work more effectively.They said that their experiments showed that raising or lowering oxygen and carbon dioxide levels in the blood did not produce that reaction.Study participants were shown s of people laughing, being neutral and yawning, and researchers counted how many times the volunteers responded to their own 'contagious yawns,' reported the online edition of B News.The researchers found that those who breathed through the nose rather than the mouth were less likely to yawn when watching a of other people yawning. This was because vessels in the nasal cavity sent cool blood to the brain.The same effect was found among those who held a cool pack to their forehead, whereas those who held a warm or room-temperature pack yawned while watching the .'Since yawning occurs when brain temperature rises, sending cool blood to the brain serves to maintain optimal levels of mental efficiency,' the authors wrote in the journal Evolutionary Psycology. 最新研究表明,打呵欠有助于保持头脑清醒,这与“打呵欠促使人进入睡眠状态以及是疲倦的一种表现”的普遍看法正好相反。打呵欠使人在不由自主张开嘴的同时,能长长的、深深的吸一口气。普遍看法认为,人们打呵欠是由于困乏或疲倦造成的,因为他们需要氧气。然而,据纽约奥尔巴尼大学的研究人员介绍,他们对44名学生的实验表明,吸入空气有助于醒脑,从而使它更为有效的工作。研究人员称,实验表明,提高或降低血液中氧气和二氧化碳的含量不会导致那种反应。据B新闻网报道,研究人员先让实验对象观看人们大笑、正常状态以及打呵欠的视频,然后计算出志愿者“传染性打呵欠”的次数。研究人员发现,在看别人打呵欠的视频时,用鼻子呼吸的人比用口腔呼吸的人打呵欠的几率要小。这是因为鼻腔里的血管将温度较低的血液送到了脑部。将冰袋敷在前额上也能起到类似的效果,而在观看视频时用暖水袋或室温水袋敷在额头上的人却无法避免打呵欠。这份在《进化生理学》上发表的研究报告提到,“由于脑部温度上升时就会打呵欠,所以将低温血液送至大脑能够保持脑部效率的最佳水平。” /200803/32264

  Assuming your doctor approves, exercise can help keep you healthy and feeling good during pregnancy.Assuming your doctor approves, exercise can help keep you healthy and feeling good during pregnancy.While you should avoidstrenuousactivity, light exercise can offer many benefits during pregnancy.The Nemours Foundation offers this partial list:Feeling better, having more energy, and getting better sleep at night.Reduced back pain and stronger back, thigh and buttock muscles.Reduced stress and anxiety.Reduced risk ofconstipation.Less weight gain during pregnancy, and a quicker return to your pre-pregnancy weight.Your body should tell you if it's had enough. Stop exercising immediately if you have any of the following symptoms:Fatigue.Dizziness.Heart palpitations.Shortness of breath.Pain in your back or pelvis. 如果医生允许,“准妈妈”们在怀期间应注意锻炼身体,这有益于你的身心健康。准妈妈在怀期间应避免剧烈运动,但轻微的运动确实能给带来很多好处。杜邦基金会列举了运动能给妇带来的一系列好处:1、可以使你状态更好、精力更充沛、睡眠质量更好2、缓解背部疼痛,增强背部、大腿和臀部肌肉的力量3、缓解压力和焦虑感4、防止便秘5、控制体重的增加,可以使你产后迅速恢复身材你的身体会告诉你运动量是否足够。如果出现以下几种症状,应立即停止运动:1、疲劳2、头昏眼花3、心悸4、呼吸短促5、背部或盆骨疼痛 Vocabulary: constipation: 便秘strenuous: requiring great effort, energy, or exertion(剧烈的;强度大的) /200803/29468“Everything has been figured out, except how to live.” - Jean-Paul SartreI’m nearly 35 years old, and I’ve made my share of mistakes in my life. I’m not a big believer in regrets … and I have learned tremendously from every single mistake … and my life is pretty great.However, there are a few things I wish I had known when I was graduating from high school and starting out as an adult in life.Would I change things? I’m not so sure. I might never have gotten into a mountain of debt, but then I wouldn’t have learned the amazing satisfaction of getting out of it. I might have made better career choices, but then I wouldn’t have all the work experience that makes me the blogger and writer that I am today.I might not have gotten married that first time, so that I would never have gotten divorced … but then I wouldn’t have my first two beautiful wonderful incredible children from that first marriage.I don’t think I would change any of that. However, looking back, there are some lessons I’ve learned that I would probably tell my 18-year-old self. Do I share them now to share my regrets? No, I share them in hopes that younger men and women, just starting out in life, can benefit from my mistakes and my lessons.What follows isn’t an exhaustive list, but it’s one that I hope proves useful to at least a few people.“I hope life isn’t a big joke, because I don’t get it.” - Jack HandeyHow to control impulse spending. If there’s anything that got me in trouble financially, it’s impulse spending. Buying clothes when I don’t need them. Buying gadgets because I gotta have them. Ordering stuff online because it’s so easy. Buying that new shiny SUV because … well, because it was going to help me with women. I’m not proud of any of that. I’ve learned to control my impulses, at least a little better. Now, I give myself some time to breathe. I think over my purchases, see if I’ve got the money, think about whether it’s a need or a want. That would have been a useful tool 15 years ago.You gotta stay active. I was in track, cross country and basketball in high school, but once I started college, the running and basketball began to slowly fade away. Not right away — I played pick-up basketball for years after high school. But even that went away, until I became sedentary. Playing with my kids outdoors winded me. And I began to get fat. I’ve reversed that trend, and am very active now, but I’m still trying to burn the fat I gained in those inactive years.How to plan finances. I always knew that I was supposed to budget and track my spending, when I became an adult. I just was too lazy to do it. And I didn’t have a good idea of how to actually do it. Now, I’ve learned how to plan, and how to stick to that plan. Sure, I deviate from my plan, but I’ve learned how to handle that too. Maybe that’s not a skill you can learn from book ing. You just gotta practice. Well, I hope to teach it to my children before they go out on their own.Junk food will come back to bite you in the butt. Yeah, it wasn’t just the sedentary lifestyle that got me fat. It was all the damn junk food too. I would eat pizza and burgers and Twinkies and sugar cereal and desserts and donuts and … well, you get the picture. As someone used to being able to eat whatever I wanted, it never seemed like it would be a problem. Bad health was something to worry about when you got old. Well, my jeans began to get way too tight, and to my horror, I climbed several pants sizes and developed a gut that only now is going away. I wish someone had shown me an “after” picture when I was young and downing the Big Gulp sodas.Smoking is just dumb. I didn’t start smoking until I was well into my adult years. I won’t go into why I started, but it didn’t seem like a problem, because I knew I could quit anytime I wanted. Or I thought I could, at least, until several years later I gave it a go and couldn’t do it. Five failed quits later and I realized with horror that my addiction was stronger than I was. Sure, I eventually beat the habit (quit date: Nov. 18, 2005) but it took a piece of my soul to do it.Fund your retirement, son. And don’t withdraw it. This piece of wisdom, and probably all the ones above, might seem blisteringly obvious. And they are. Don’t think I didn’t know this when I was 18. I did. I just didn’t pay it serious attention. Retirement was something I could worry about when I was in my 30s. Well, I’m in my 30s now and I wish I could slap that little 18-year-old Leo around a bit. What money I could have invested by now! I had a retirement plan, but on the 3 occasions when I changed jobs, I withdrew that and spent it frivolously.All the stuff you’re doing that seems hard — it will be of use. This is the first one that might not be as obvious. There were times in my life when work was hard, and I did it anyway, but hated it. I did it because I had to, but boy did it stress me out and leave me exhausted. Hard work isn’t as easy as I wanted it to be. But you know what? Every bit of hard work I did without knowing why I was doing it … it’s paid off for me in the long run. Maybe not right away, but I’m using skills and habits I learned during those times of high stress and long hours and tedious work — I use them all the time, and they’ve made me into the person I am today. Thank you, younger Leo!Don’t buy that used van without checking it out closely. I thought I was being smart by buying used, but I didn’t check it out carefully enough. That dang van had loads of engine problems, a door that nearly fell off when I was driving, a door handle that snapped off, a side mirror that fell off, no spare tire despite three tires that were y to blow (and did), windows that didn’t roll up, rattling noises, an eventual blown radiator … I could go on and on, but let’s just say that it wasn’t my best purchase. I still think buying used is smart, but check things out closely first.That guy you’re going to sell your car to? On a gentleman’s agreement? He’s not gonna pay you. I sold another car to a friend of a friend, who I was sure would pay me even if I had nothing in writing. That was smart. I still see the guy once in awhile on the road, but I don’t have the energy to do a U-turn and chase after him.Make time to pursue your passion, no matter how busy you are. I’ve always wanted to be a writer, and get a book published. I just never had time to write. With a family and school and a full-time job, there just weren’t enough hours in the day. Well, I’ve learned that you have to make those hours. Set aside a block of time to do what you love, cut out other stuff from your life that take up your time, and don’t let anything interfere with that work. If I had done that 15 years ago, I could have 15 books written by now. Not all would be great, but still.All that stuff that’s stressing you out — it won’t matter in 5 years, let alone 15. When things are happening to you right now, they mean all the world. I had deadlines and projects and people breathing down my neck, and my stress levels went through the roof. I don’t regret the hard work (see above) but I think I would have been less stressed if I could have just realized that it wouldn’t matter a single bit just a few years down the road. Perspective is a good thing to learn.The people you make friends with are so much more important than your job or the things you buy. I’ve had a few jobs, I’ve bought a lot of things, and I’ve made a few friends over these last 15 years. Of those, the only thing that still matter to me are the friends. And I wish I could have spent more time with friends (and family) than on the other things.All that time you spend watching TV is a huge, huge waste of time. I don’t know how much TV I’ve watched over the years, but it’s a crapload. Hours and days and weeks I’ll never have back. Who cares what happens on reality TV, when reality is slipping by outside? Time is something you’ll never get back — don’t waste it on TV.Your kids are going to grow up way faster than you think. Don’t waste a minute. I just had an Oh My God moment recently. My oldest daughter, Chloe, is 14 going on 15 next month. I have 3 years left with her before she leaves my house and becomes an adult. Three years! I am floored by that single fact, because it really doesn’t seem anywhere near enough time. I want to go back to my younger self and whack that younger Leo on the head and say Stop working so hard! Stop watching TV! Spend more time with your kids! These last 15 years with Chloe (and my other wonderful kids) have gone by much, much too fast.Forget the drama. Focus on being happy. There have been many things that have happened to me, professionally and personally, that seem like the end of the world. And while these things were bad, they get blown up in our heads so that they become major drama. They caused me to be depressed from time to time. What a waste of time. If I realized that it was all in my head, and that I could be happy instead if I focused on the positive, on what I did have, and what I could be doing … I could have skipped all the moping about.Pay more attention to blogs when you first hear about them. They’re more than just journals. I first about blogs 7-8 years ago, but when I took a look at them they didn’t seem like anything of interest. Just some people’s journals about stuff they on the web. Why would I want to those? I have my own thoughts about the web, but I don’t need to share them with the world. I spent a lot of time on the Internet, on various sites and forums, but every time I happened upon a blog I would brush past it without interest. It wasn’t until a couple years ago that I discovered what wonderful things they could be (I mentioned some of my early favorites in my list of influences). If I had gotten into blogging years ago … well, I wouldn’t have been wasting all that time.Speaking of which, keep a journal. Seriously. Your memory is extremely faulty. I forget things really easily. Not short-term stuff, but long-term. I don’t remember things about my kids’ early years, because I didn’t record any of it. I don’t remember things about my life. It’s like a lot of foggy memories that I’ll never have access to. I wish I had kept a journal.Tequila is seriously evil. I won’t go into details, but it should suffice to say that I had some bad experiences, and I’m not sure I learned very much from them or benefited in any way except to learn that tequila is the drink of the Devil.Yes, you can do a marathon. Don’t put this goal off — it’s extremely rewarding. Running a marathon had always been a dream of mine, since high school … something I wanted to do but thought was out of reach. Or if I ever did it, it would be years and years later. Well, I learned that it’s not only achievable, it’s incredibly rewarding. I wish I had started training when I was young and light and fit … I could have had some good finishing times!All these mistakes you’re going to make, despite this advice? They’re worth it. My 18-year-old self would probably have this post and said, “Good advice!” And then he would have proceeded to make the same mistakes, despite good intentions. I was a good kid, but I wasn’t good at following advice. I had to make my own mistakes, and live my own life. And that’s what I did, and I don’t regret a minute of it. Every experience I’ve had (even the tequila ones) have led me down the path of life to where I am today. I love where I am today, and wouldn’t trade it for another life for all the world. The pain, the stress, the drama, the hard work, the mistakes, the depression, the hangovers, the debt, the fat … it was all worth it.“Let us so live that when we come to die even the undertaker will be sorry.” - Mark Twain /200804/34785

  Film Review: Red CliffBottom line: A formidable prelude to an epic battle with resplendent effects and action spectacles.July 11, 2008By Maggie LeeHONG KONG -- As the first film to re-create the 208 A.D. Battle of Chibi, the most famous military feat in Chinese history, John Woo's "Red Cliff" is a Pan-Asian project with the word "monumental" written all over it. The 140-minute first half that opened across major Asian territories is only a prelude that provides the beams and columns for the narrative framework, but with a few decisive and spot-on action spectacles, it sufficiently kindles expectations for the climactic clash in upcoming Part 2. The Western version will be a shorter, condensed one.Costing million and years in the making, "Red Cliff" is the most expensive Chinese-language picture ever mounted. Its investors likely are to recoup most of it from the Asian market, where the story has infiltrated school curriculum, computer games and manga.Although this is hailed as Woo's "homecoming" after his Hollywood tenure, hardcore disciples of his Hong Kong oeuvre will be straining hard to find the all-stops-out passion and sinewy machismo that ignited his bullet ballets such as "A Better Tomorrow" or "The Killer." Such signature themes as male bonding and David-and-Goliath face-offs still drive the action, but the functional script has dismantled much of the original story's dramatic intricacies and character complexities, then reassembled it into a easy-to-follow three-act structure.The epic opens with ambitious Prime Minister Cao Cao (Zhang Fengyi) browbeating the emperor of Han into authorizing a campaign to crush his enemies, Liu Bei and Sun Quan (Chang Chen) in their southern strongholds. In the first big action scene, most reminiscent of Woo's earlier SFX-free brute heroics, Gen. Zhao Yun (Hu Jun) single-handedly battles whole armies to save Liu's infant son.The middle act replaces action with character interaction, focusing on Liu's strategist Zhu-ge Liang (Takeshi Kaneshiro) persuasion of Sun Qun to ally with Liu and his elaborately built-up meeting with Sun's viceroy, Zhou Yu (Tony Leung). The men's chemistry flickers but does not sparkle. Most of this section, notwithstanding a gratuitous sex scene plus some comic capers, lacks a gripping atmosphere. The modernized dialogue is accessible but lacks eloquence and gravity.A change of tone and tempo at 105 minutes into the film brings a welcome catharsis with a 20-minute extended battle sequence that has the speed and grandeur of Akira Kurosawa's samurai classics. As the troops of Liu and Sun unite in a strategic formation against Cao's 200,000 cavalry assault, masterfully varied cinematography captures an astounding array of military pageantry, martial arts sequences and ancient weaponry that could be a war game geek's wet dream.With an ensemble of key figures to introduce, the main roles physically look the part but still need to warm up to each other. The pivotal Zhu-ge and Zhou have been apocryphally depicted as rivals, but Woo's decision to follow history and turn them into potential soul mates weakens dramatic power. More of a romantic, melancholy heartthrob, Leung has the acting chops but not the physique or the commanding presence of a martial hero that would be the equivalent of Charlton Heston or Toshio Mifune.Eschewing the ornate Orientalism of "Crouching Tiger, Hidden Dragon" and "Curse of the Golden Flower," production and costume designer Tim Yip goes for historical accuracy and creates a period look that is imperious and dignified.影评:《赤壁》概要:一部令人敬畏的史诗般的战斗前奏曲。效果灿烂夺目,打斗场面壮观。2008年7月11日作者:Maggie LeeFrom The Hollywood Reporter摘自:《好莱坞报道》作为重现公元208年赤壁之战——中国历史上最有名的军事壮举——的首部力作,吴宇森拍摄的电影《赤壁》是一个泛亚工程项目,足以用“丰碑” 一词加以形容。在亚洲一些主要地区上映的《赤壁Ⅰ》,时间长达140分钟,只是为故事框架填梁加柱的前奏戏,但上集所展现出的一些重要的和精妙的壮观打斗场景,足以激起观众对即将袭来的《赤壁II》中的巅峰对决寄予厚望。不过,在西方国家上演的版本将会相对较短和简洁。耗资8000万美元和制作历经数年的《赤壁》是有史以来最为昂贵的华语电影。影片投资者可能将要从亚洲市场获取大部分票房收入。因为在亚洲,赤壁之战的故事早已被编写到学校课程、电脑游戏及连环漫画之中。尽管《赤壁》被誉为吴宇森在好莱坞发展后的“归家之作”后,但对其香港作品崇拜的坚定追随者正不遗余力地挖掘自身的热血豪情和盛气凌人的男子气概,诚如《英雄本色》或《喋血双雄》中的子弹芭蕾。吴宇森的招牌风格,诸如兄弟情意和以弱胜强的对抗仍在影片中占有主导地位,但为实用而编写的剧本对原故事大部分戏剧性的错综复杂的情节和人物角色多变难控的关系有所改动,重新改编成易于遵循的三幕剧结构。影片以野心勃勃的丞相曹操(张丰毅饰)挟天之以令诸侯,镇压割据南方的宿敌刘备和孙权(张震饰)为开始。在第一幕打斗现场,大将赵云(胡军饰)孤身百万军中夺阿斗。此幕最易令人想起吴宇森早期作品中不采用特技的豪壮行为。影片中场则是以个性的作用取代了动作打斗,侧重点放在刘备的军师诸葛亮(金城武饰)说孙权同刘结盟,及其同孙权的大都督周瑜(梁朝伟饰)精心设计的联盟会面。两人惺惺相惜,但却英雄气短。尽管无缘无故地增加些性爱片段和幽默的恶作剧,但本节大多情节缺乏一种吸引住人的气氛。适应现代需要的对白方便观众理解,但气吞山河的雄辩和浩然正气的严肃元素却荡然无存。在剧情上演到第105分钟时,出现一段具有黑泽明武士经典之作中速度和气魄的战争场景,时间持续长达20分钟。语调和节奏上的改变给观众带来一种颇受欢迎的宣泄。在孙刘形成战略结盟,对抗曹操全副武装的20万大军时,各式各样的摄影片段极为专业地捕捉到数副令人震撼的壮丽的战争场面,以及武术镜头和古代兵器,而这或许正是一个战争游戏迷所梦寐以求的。随着一系列关键人物出场,主角虽然短暂相互会见,但仍需一段磨合期。关键人物瑜亮曾被虚构为敌手,但吴宇森尊重历史令两位私下成为知音的编写削弱了戏剧性效果。颇为浪漫而又忧郁柔情的梁朝伟有打斗戏份,但其缺乏类似于查尔顿#8226;赫斯顿(Charlton Heston)或三船敏郎(Toshir Mifune)等武术英雄的体格或威严。制作兼装设计的叶锦添追求历史的精准性,成功避开了《卧虎藏龙》和《满城尽带黄金甲》所表现的装饰华丽的东方主义,并展现出一个专横跋扈和庄严文雅的时代面貌。 /200807/45059

  Samsung’s ambitions to rival Apple in the smartphone market suffered a deep setback after a series of fires in its flagship Galaxy Note 7 forced the South Korean giant to abandon the model in one of the most ignominious chapters in consumer electronics.三星(Samsung)在智能手机市场叫板苹果(Apple)的雄心遭到一个严重挫折,其旗舰手机Galaxy Note 7发生的一系列起火事故迫使这家韩国巨擘放弃这一型号,这件事已成为消费电子产品史上最不光的篇章之一。More than bn was wiped off the company’s market value amid growing fears that the safety issues around the Note 7 could damage the group’s reputation and have an impact on the group’s other consumer products.该公司的市值已蒸发了逾190亿美元,市场越来越担心,围绕Note 7的安全问题可能损害该集团的声誉,并对该集团的其他消费产品产生冲击。There have aly been some signs of contagion, with a slowdown in S7 sales this week, according to one network, which cautioned that it was too early to tell if there had been sustained damage to the Samsung brand.已经有一些蔓延迹象。一家网络运营商称,本周S7销售放缓,它告诫称,现在要判断三星品牌是否已受到持久损害还为时过早。“Samsung’s credibility is on the line,” said Bryan Ma, analyst at IDC. “Samsung needs to make sure that consumers can trust its brand or else other products [and future products] are at risk.”“三星的可信度岌岌可危,”IDC分析师Bryan Ma表示。“三星需要确保消费者能够信任其品牌,否则其他产品乃至未来产品将面临风险。”The decision to scrap the line, once viewed as an “iPhone killer”, came after the company was forced to make a second recall of the smartphone as photos of the devices ablaze shot across social media worldwide.决定放弃这款一度被视为“iPhone杀手”的手机之前,该公司被迫对其进行第二次召回,因为这款手机起火燃烧的照片在世界各地社交媒体上热传。Samsung thought it had solved the battery fire problems last month after US regulators ordered the first recall following 92 reports of batteries overheating. But the incidents continued, putting intense pressure on the group. After initially scaling back production earlier this week, it finally took the unprecedented step to kill it off.三星上月以为它已经解决了电池起火问题,此前美国监管机构在接到92份电池过热报告后下令其进行第一次召回。但起火事件仍接二连三发生,给该集团带来巨大压力。本周早些时候宣布缩减生产后,它终于采取了前所未有的淘汰举措。According to one person who has spoken to Samsung executives, problems with the phone appeared to have arisen from tweaks to the processor to speed up the rate at which the phone could be charged. That would suggest it was not an issue with the battery itself, as Samsung initially speculated, or the design of the phone, but with the underlying technology.曾与三星高管交谈的一名人士称,这款手机的问题似乎源自对处理器进行的调整,其目的是加快手机充电速度。如果是这样的话,问题就不是像三星最初推测的那样在于电池,也不是手机的设计,而是在于基础技术。“If you try to charge the battery too quickly it can make it more volatile. If you push an engine too hard, it will explode. Something had to give. These devices are miracles of technology — how much we can get out of that tiny piece of lithium-ion,” the person told the Financial Times.“如果您尝试对电池太快充电,可能会使其更加不稳定。如果你把一台发动机用过头,它会爆炸。有得就会有失。这些装置是技术奇迹——我们能够从这么一点点锂离子获得这么大电量,”上述人士对英国《金融时报》表示。Samsung was not available for comment, but insiders had previously said it would not comment before a thorough investigation had been conducted.记者联系不上三星请其置评,但内部人士曾表示,该公司在进行彻底调查之前不会表态。Shares in the South Korean company fell 8 per cent — their biggest percentage decline since October 2008 — as analysts warned that damage from the recall fiasco was likely to hit Samsung’s reputation as well as sales in coming months. That could be a boon to rivals such as Apple and Google, just as their new devices hit the market ahead of the crucial holiday sales season.这家韩国公司股价下跌8%,这是自2008年10月以来的最大百分比跌幅。分析师们警告称,召回失败的损害很可能会打击三星的声誉以及未来几个月的销售。这对苹果和谷歌(Google)等竞争对手可能是一个利好,因为他们的新款产品在关键的假日销售季之前进入市场。 /201610/471035


  Stepping up to the counter to order a Big Mac is so yesterday.顾客在麦当劳前台匆匆忙忙购买巨无霸的日子即将成为过去。McDonald#39;s is finally getting with the modern times and has started pilot testing a mobile app that lets customers place food orders with their phones for in-restaurant or drive-through pickup.麦当劳终于追上了现代社会的步伐,开始进行手机应用的测试,顾客可以通过手机应用在店内点餐或点外卖。Last Wednesday, 29 restaurants in Monterey and Salinas, California have begun accepting mobile ordering and payment through the McDonald#39;s app.上周三,29家位于加利福尼亚州蒙特雷市和萨利纳斯市的麦当劳餐厅宣布,顾客可以通过手机应用订餐并付餐费。McDonald#39;s plans to expand the pilot test program to 51 more restaurants in Spokane, Washington, and then to 14,000 U.S. restaurants and about 6,000 locations sp across Canada, China, the UK, France, Germany and Australia by the end of the year.麦当劳计划于将应用测试推广至华盛顿州斯波肯市的51家餐厅,然后是全美共计14000家餐厅,并在年底前进一步推广至遍布加拿大﹑中国﹑英国﹑法国﹑德国和澳大利亚等地的约6000家连锁店。While you might be thinking finally, nailing down the logistics for mobile ordering and payments for a fast-food franchise as huge as McDonald#39;s isn#39;t as easy as it sounds.对于麦当劳这样的快餐业巨头,敲定手机应用订餐和付的物流工作绝非听起来这般轻而易举。Jim Sappington, McDonald#39;s executive vice president of operations, digital and technology, says it#39;s completely redesigning kitchens in order speed up order flow and give customers an experience that#39;s ;clearly better.;麦当劳负责运营﹑数字和技术业务的副总裁吉姆·萨平顿表示,该技术改造了厨房,使之适应不断加快的订单流,提供“无疑更为优秀”的顾客体验。They#39;re thinking about everything, from how to time meal preparation in order to ensure food isn#39;t cold to making sure customers aren#39;t stuck waiting for their orders when they arrive for pickup.麦当劳考虑到了方方面面,比如调配食物的准备时间以免食物变凉,确保车主不会因等待订单而造成拥堵等问题皆在此列。;We can#39;t impact the speed or the quality of our food,; Sappington says.萨平顿表示:“我们不能(因手机订餐)影响食品的制作速度和品质。” /201703/500131



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